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📁 A Tate Christmas

Client: Tate Anzur

Work: Art Direction, Graphic Design, Print Design

Year: 2021


As part of the festive gifting tradition in Tate Anzur, the Creative Team was commissioned to create a set of festive postcards which were sent out to our clients to celebrate the season. The team was given the liberty to come up with our own interpretation of "sending well-wishes for the new year" in our own personal style and colours. I was also tasked to create a greeting card to accompany the postcard set.

Good things are coming is my personal interpretation of the theme. Inspired by the genuine desire of a child hoping to get the toy they wished for from the Gacha Machine, I filled up my version of the toy-vending machine with the different items that make me happy and look forward to in the new year. This little art here also hope to serve as a gentle reminder to everyone to not lose heart and stay hopeful because I believe good things are coming your way!

📁 Animation Nation 2022

Client: Singapore Film Society

Work: Art Direction, Publication Design, Print Design

Year: 2022


Animation Nation 2022 is the latest edition of the long-running film festival in Singapore that celebrates animated films in all forms. It was started in 2004 by the Singapore Film Society and currently holds the title of the largest animation festival in the country. Animation Nation aims to promote animation to the wider community, highlight that animation is not just meant for children and broaden the exposure of less mainstream animations. Previous editions showcased a diverse selection of award-winning animation titles from all over the world including Aardman Animation, Oscar®-winner Adam Elliot, Oscar®-winner Michaël Dudok de Wit, Satoshi Kon, Pixar Animation Studios and Oscar®-nominee Bill Plympton.

As the Festival Designer, my role encompassed creative conceptualization, art direction, and graphic design. Tasked with crafting the festival's identity, I developed the key visual and designed essential collaterals including posters, social media assets, and the festival booklet. The design exudes a playful and fun personality, aligning with the vibrant and diverse world of animated films showcased at the festival, which aims to promote animation to a wider audience and feature acclaimed titles from around the globe.

📁 Arts In Your Neighbourhood

Client: National Arts Council

Work: Art Direction, Graphic Design, Social Media Design

Year: 2022


Arts in Your Neighbourhood (AYN), an initiative by the National Arts Council, brings art experiences to your doorstep every March and November. From November 11 to 28, AYN presented immersive art trails and installations in Bukit Merah, Jurong, Marine Parade, Serangoon, and Tampines, alongside digital programmes covering other parts of Singapore. Inspired by residents' childhood memories, local heritage, and flora and fauna, AYN invited participants to discover the unique and surprising sides of Singapore's neighbourhoods.

A series of social media posts was designed as a programme guide for this edition of AYN. Vibrant colours and playful motifs were used to reflect the warm and homely atmosphere of the neighbourhoods.

📁 bellybloated.co

Client: bellybloated.co

Work: Art Direction, Branding, Graphic Design, Packaging Design

Year: 2017


bellybloated.co is an online store I started in 2017. Inspired to bring wearable, affordable and accessible everyday wear to people who shares the same fondness in my style, I created this humble business.

Being a personal business, I had the luxury to brand bellybloated.co exactly how I want it to be. Set on creating a fun and approachable apparel brand, bellybloated's visual identity serves to communicate its fun, young and cheeky character. The use of yellow as the primary colour is set out to bring out this personality.

📁 Bill Martin & Wayne Co

Client: Bill Martin & Wayne Co

Work: Branding, Art Direction, Packaging Design

Year: 2024


Bill Martin & Wayne Co is a hard seltzer brand that aims to be a true lifestyle drink, for any time of the day on any occasion – be it in happy or sad times, for the times when you don’t really feel like drinking, or even when you are watching your diet!

I was engaged as a Brand Designer to help create an identity for Bill Martin & Wayne Co. My involvement includes the development of the brand's logo, the colour story and the packaging label of the beverages. The visual identity aims to bring out the modern and sophisticated personality of Bill Martin & Wayne Co, setting them apart from their competitors.

📁 Busking Sessions

Client: National Arts Council

Work: Art Direction, Graphic Design, Social Media Design

Year: 2022


The Busking Scheme in Singapore, introduced in 1997, brings creative energy to urban spaces, allowing individuals to express themselves and engage with public audiences. Managed by the National Arts Council (NAC), the scheme showcases various art forms such as music, street theatre, and visual arts at over 80 busking locations island-wide.

A series of posts was designed to introduce the weekly lineup of busking sessions, offering the public an engaging glimpse into the vibrant street performances happening across the city.

📁 Cat + Pao's Wedding Suite

Client: Cathlin and Paolo

Work: Branding, Art Direction, Graphic Design, Print Design

Year: 2023


As the designated designer for Cat and Pao, my role was to craft a unique and personalised collection of wedding elements, including invitations, wedding favour stickers, mass booklets, and more.

The overall theme of the wedding suite exudes a laidback yet stylish atmosphere, drawing inspiration from the relaxed ambiance of a New York pizzeria. The design embraces a casual and inviting mood, mirroring the artsy and freespirited personality the couple is known for. Bold red handwritten font and freehand illustrations are scattered across the suite, adding a whimsical touch against the couple’s well-shot concept photos.

📁 Chinese Singaporean Cultural Hub

Client: Singapore Chinese Cultural Centre, Singapore Chinese Orchestra

Work: Art Direction, Print Design, Spatial Design

Year: 2023


The Singapore Chinese Cultural Centre (SCCC) collaborates with arts and cultural groups and community partners to promote and develop local Chinese culture. Through engaging and accessible content, SCCC hopes to nurture greater appreciation of our multi-cultural identity and a stronger sense of belonging. Singapore Chinese Orchestra (SCO) is Singapore's only professional Chinese orchestra. Inaugurated in 1997, the 85-musician orchestra took on the twin role of preserving traditional arts and culture and establishing new frontiers through the incorporation of Nanyang music elements in its repertoire.

As part of a joint commission by SCCC and SCO to raise awareness of a Chinese Singaporean Cultural Hub, Tate Anzur was engaged to create displays within Shenton Way MRT station. As the Art Director and Creative Lead of the project, I led the conceptualisation and saw through the design of an interactive display inviting commuters on a journey to discover Singaporean Chinese culture. Taking reference from the traditional game Aeroplane Chess (飞行棋), these engaging displays offer a glimpse into the vibrant culture of Singapore’s financial district, bringing smiles and fun to commuters.

📁 Divine Couture

Client: Divine Couture

Work: Branding, Art Direction, Web Design

Year: 2021


Modern elegance meets quality and experience. Divine Couture is a bridal studio based in Singapore that boasts a wide range of bespoke wedding dresses that are intricately designed in-studio. Founder Kim Tay possesses more than 20 years of experience in the designing and curation of self-designed pieces, promising gowns that remain timeless and elegant throughout the years, fitted perfectly for every client.

Given the task of revitalising Divine Couture's website, I focused on a minimalistic design to serve as both a platform and catalog. The aim was to accentuate the beauty of the gowns through an elegant layout, putting the spotlight firmly on the meticulously crafted pieces captured in stunning photographs.

📁 Faithfully, Theo

Client: Faithfully, Theo

Work: Branding, Art Direction, Print Design

Year: 2021


Faithfully, Theo is a passion project I started together with a like-minded pair. We believe that style should not be defined by its price and only limited to luxury. In Faithfully, Theo, we are committed to curating an array of collections that anyone can wear without being burdened. Carefully handpicked, Faithfully, Theo brings in elegant, timeless pieces while staying kind to your wallet.

In line with the vision of the brand, Faithfully, Theo's visual identity serves to portray elegance, sophistication and timelessness. Ivory, sand and dark grey form the colour palette of the brand to fit its character. The serif typeface was also selected to represent the brand's classiness. Involved in brand identity establishment, art directing, photography and copywriting.