macabelle.com®

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📁 The Arcade

Client: The Arcade

Work: Branding, Art Direction, Graphic Design

Year: 2022

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The Arcade is a collective dedicated to bringing joy and nostalgia to people by reviving their inner child through various themed events and activities.

My role involved crafting the collective's brand identity. The character within the logo encapsulates the playful and youthful spirit that defines The Arcade's events. The identity was launched at Orakshil, one of the collective's acclaimed themed event inspired by Korean pop culture. My work aimed to visually convey the whimsical essence of The Arcade, ensuring a vibrant and engaging representation for the collective's brand and events.