Tate Labs — Macabelle Chan | Art Director + Designer

📁 Tate Labs

Client: Tate Labs

Work: Art Direction, Branding

Year: 2022

Tate Labs is a communications company, specialising in digital marketing. Tate Lab aims to break out of the term "agency" and is committed to helping brands amplify their online presence through the harnessing of data, marketing and communications.

Involved to create a brand identity for Tate Labs – a subsidiary of Tate Anzur. The spirit of exploring boundless potentials is at the core of Tate Labs. Hence, the brandmark is an exploration of creating a portal, through which infinite possibilities can enter and where the adventures begin. A little bespectacled head peeks out from in between the portal, offering a sign of human connection while helping to see the world through different lenses. The mix of classic monochrome and vibrant and energetic tones come together to form the personality of Tate Labs – balance of fun and quirkiness while upholding the spirit of excellence in delivering quality work.