Tate Anzur — Macabelle Chan | Art Director + Designer

📁 Tate Anzur

Client: Tate Anzur

Work: Branding, Art Direction, Print Design, Graphic Design

Year: 2022

Tate Anzur is an independent strategic communications agency dedicated to creating a connection with stakeholders and building of brand by telling Great Stories, through Genuine Engagement, from the Ground Up. The company was founded on “the belief that communications and outreach can be done better” by small, nimble entities than the industry’s slower-moving giants. Bespoke, small-scale events that focus on experience rather than traditional press conferences and the team works hard to convince clients of the benefits of embracing risk rather than sticking to the safe option.

Beyond a mere visual facelift, this brand refresh project stands as a deliberate declaration of Tate Anzur's evolution, coinciding with its celebration of the 10-year mark. Complementing Tate Anzur's enduring and classic logo—a clear representation of its sincere and refined approach to integrated communications—the updated visual identity aims to mirror the company's bold and professional commitment to mastering the fundamentals. The primary colors create a warm monochrome palette, while the accent colors exude an earthy and vibrant tone. This transformation reflects Tate Anzur's dedication to staying grounded with humble confidence, all the while maintaining a resounding and passionate voice in bringing stories to life.