📁 #SGCultureAnywhere
Client: National Arts Council Singapore
Work: Art Direction, Graphic Design
Year: 2020
In 2020, the National Arts Council launched on behalf of the whole culture sector #SGCultureAnywhere at A-List.Sg, a one-stop integrated platform that profiles the best of Singapore’s digital arts and culture offerings including livestream performances and recordings, virtual tours of exhibitions, art workshops, and fun arts activities for families. The #SGCultureAnywhere campaign aims to reach out to home-grown audiences and those around the world, while supporting our Singaporean artists and arts organisations.
I was engaged to be part of the team in developing the branding for #SGCultureAnywhere, responsible for the development of key visuals, social media content and advertising materials to promote the campaign.