📁 SFS Corporate Brochure

Client: Singapore Film Society

Work: Art Direction, Graphic Design, Print Design

Year: 2024



The Singapore Film Society (SFS) participated in the Taiwan Creative Content Festival 2024, a major annual event in the Asian creative content industry. With a booth at the event, SFS aimed to connect with both industry practitioners and consumers, showcasing its offerings and fostering new collaborations.

To support this initiative, I designed a corporate brochure that catered to the dual audience of industry professionals and general consumers. The design of the brochure featured a staggered, bold type that flows like a staircase, drawing the reader’s eye downward while reinforcing the minimalist and elegant design. Incorporated with interconnected geometric shapes, they symbolise the organisation’s role as a bridge between diverse film cultures and potential partners. Finally, adding depth and sophistication with soft, minimal gradients that flow gently across the brochure. These transitions reflect the diversity of SFS's work and the richness of its offerings, enhancing the overall refined look while maintaining a sense of simplicity and modernity.