Send Noodx — Macabelle Chan | Art Director + Designer

📁 Send Noodx

Client: Send Noodx

Work: Branding, Art Direction, Print Design, Packaging Design

Year: 2022

Send Noodx, a Singapore-based home dining experience, specialises in serving cold truffle kombu pasta, accompanied by a tongue-in-cheek mission to make "sendnoodx" socially acceptable.

My work includes conceptualising and designing the logo for Send Noodx, drawing inspiration directly from their signature dish. The logo embodies a fusion of Japanese zen minimalism and a playful identity. This distinctive graphic captures the essence of Send Noodx's culinary offering, infusing a touch of simplicity and whimsy into their brand image, aligning seamlessly with their commitment to culinary innovation and playful branding.