📁 Our SG Arts Plan
Client: National Arts Council Singapore
Work: Art Direction, Print Design, Publication Design
Year: 2023
As the creative lead, I oversaw the conceptualisation and design of the 100-page publication across both print and digital formats, transforming a comprehensive policy document into an accessible and engaging reading experience. Through thoughtful information design, editorial layouts, infographics, and visual storytelling, I translated complex content into clear, digestible narratives while maintaining consistency with the publication's strategic objectives. From concept through to final production, I directed the creative execution to ensure the publication effectively communicated the vision and priorities of the national arts plan.