Oo La Lab — Macabelle Chan | Art Director + Designer

📁 Oo La Lab

Client: Oo La Lab

Work: Art Direction, Branding, Graphic Design, Motion Graphics

Year: 2019

Oo La Lab is a craft fragrance lab where perfume ingredients are stored in small batches and hand-poured to order. Oo La Lab hosts sensorial workshop sessions under the title ‘Chemistry of Oo’. Through selecting ingredients and building up a personal fragrance formula, 1000's of unique olfactory combinations can be crafted.

As the Creative and Marketing Representative of Oo La Lab, I created marketing assets that accompany campaigns and events of the brand. Bringing minimalistic to its truest, Oo La Lab's assets are created mainly with lines and angular shapes, presented in solely black and white colours.