OCBC — Designs by Macabelle

📁 OCBC

Client: OCBC

Work: Art Direction, Graphic Design, Social Media Design

Year: 2025

OCBC is one of Singapore's leading financial institutions, serving millions of customers across Asia through its banking, wealth management, and community initiatives.

Working closely with the creative team, I developed key art for OCBC's social media campaigns and partner initiatives, including OCBC Cycle. My role involved creating flexible visual systems that could be adapted across multiple digital formats while maintaining consistency with the bank's brand identity. The campaign assets balanced clear communication with engaging visuals, supporting a wide range of marketing and community engagement efforts.