MINDS Film Festival 2024 — Macabelle Chan

📁 MINDS Film Festival 2024

Client: MINDS Singapore, Singapore Film Society

Work: Art Direction, Graphic Design, Print Design, Publication Design

Year: 2024

Jointly presented by MINDS and the Singapore Film Society, the annual MINDS Film Festival (MFF), inaugurated in 2017, seeks to raise awareness and foster greater understanding of Intellectual Disability. The festival encourages the community to take a more active role in supporting Persons with Intellectual Disability and advocates for their social inclusion. In collaboration with Shaw Theatres, MFF 2024 will showcase seven international films over two weekends in September.

Following the 2022 edition, I continued developing the festival identity for MFF2024, key art, festival booklet, and various marketing collaterals. This year, I created illustrations of the main characters from the featured films, depicted holding hands in a circle. The concept behind this design symbolises unity, harmony, and completeness, celebrating both the strength of individualities and the power of support. The imagery underscores the importance of inclusivity and reflects the strong bonds within and around the PWD community.