Masterclass Series with Mabel Cheung — Macabelle Chan

📁 Masterclass Series with Mabel Cheung

Client: Asian Film Awards Academy, Singapore Film Society

Work: Art Direction, Branding, Graphic Design

Year: 2022

The Masterclass Series with Mabel Cheung the first Asian Film Awards Academy (AFAA) Masterclass series to be held in Singapore, hosted by the Singapore Film Society, with the Director Mabel Cheung joining in virtually in front of a live audience seated in the cinema. The Masterclass with Mabel Cheung was organised in collaboration with the AFAA, and sponsored by Create Hong Kong and the Hong Kong Film Development Fund.

As the programme's Graphic Designer, I conceptualised and created the key art which was transformed into different kinds of marketing collaterals, including cinema holding screen, posters, banners and flyers. The key art incorporated contemporary elements to impart a fresh and modern aesthetic, appealing particularly to young aspiring filmmakers and enticing them to participate in and learn from this unique Masterclass experience.