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📁 Lucid Experiences

Client: Lucid Experiences

Work: Branding, Art Direction

Year: 2022

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Lucid Experiences is an immersive entertainment company that allows people to experience different realities. They design, launch and operate original mini-attractions imbued with creativity and imagination, dreaming up worlds, stories and experiences that are relevant and transformative. Lucid was previously known as El Masnou, who are also known as the team behind The Bubble Tea Factory, Otah & Friends, and the Singapore Wellness Festival.

This project encompass conceptualising and transforming El Masnou into their new identity, Lucid – The Architect of Dreams. The concept story of Lucid was inspired by the fluidity and escape that our dreamlike experiences can provide. Dreams are simultaneously vivid and blurry; there is a fine line separating one reality from the other. The modern typography and diffused images give a fantastical sense of lightness and transience.