📁 Korean Film Festival 2025
Client: Embassy of the Republic of Korea, Singapore Film Society
Work: Art Direction, Graphic Design, Print Design, Publication Design
Year: 2025
The annual Korean Film Festival returns from 16 – 26 October 2025, continuing its role as a platform for local audiences to experience the diversity of Korean cinema and storytelling.
As the Festival Art Director and Graphic Designer, I led the creative direction of the festival identity. The concept draws inspiration from the fleeting moment when two hands reach toward one another, with a precious gem-like film element suspended between them, symbolising the unique cultural and cinematic treasures that Korea and Singapore are creating together. Poised yet unjoined, the hands convey anticipation, connection, and collaboration, capturing the beauty of reaching out, the significance of shared creation, and the promise of partnership. The design highlights the precious effort the two nations are undertaking to unite audiences through culture, storytelling, and cinema.