📁 Korean Film Festival 2024
Client: Embassy of the Republic of Korea, Singapore Film Society
Work: Art Direction, Graphic Design, Print Design, Publication Design
Year: 2024
In 2024, KFF continues to promote cultural exchange and foster a deeper understanding between nations by offering Singaporean audiences an immersive experience in Korean storytelling, artistic expression, and cinematic excellence.
As the Festival Art Director and Graphic Designer, I led the creation of a festival identity inspired by the interconnectedness of nature. The design features a minimalistic, circular illustration of natural elements such as plants, animals, and landscapes, symbolising harmony, balance, and the cyclical nature of ecosystems. This modern aesthetic underscores the festival’s commitment to environmental themes and sustainability. My role encompassed the conceptualisation and design of various collaterals, including posters, film booklets, and on site collaterals for the festival’s opening.