📁 Korean Film Festival 2023

Client: Embassy of the Republic of Korea, Singapore Film Society

Work: Art Direction, Graphic Design, Print Design, Publication Design

Year: 2023



The Embassy of the Republic of Korea and Singapore Film Society are proud to host the 2023 edition of the annual Korean Film Festival (KFF), a vibrant celebration of Korean cinema and culture that serves to strengthen the bonds of friendship between Singapore and Korea. KFF is the largest Korean film festival in Singapore, presenting a curated selection of exceptional Korean films spanning various genres, from award-winning features and insightful documentaries to captivating animations.

The festival's core theme revolves around the concept of Building Bridges, bridges serves as a metaphorical representation of the connections forged between cultures through collaborative film endeavours from the different nations. It celebrates the convergence of cultures and the bridging power of the cinema. To bring this idea to life, raw and freehand illustration of bridge was set against the backdrop of a blue sky, with the goal of symbolising the vast and open horizon present in the cinema of the two nations. In my capacity as the Festival Art Director and Graphic Designer, I oversaw the entire process, from conceptualisation to the creation of the festival identity, and the development of various collaterals, including posters, film booklets, social media collaterals and more.