KidSTART — Macabelle Chan | Art Director + Designer

📁 KidSTART

Client: KidSTART

Work: Art Direction, Branding, Graphic Design, Publication Design

Year: 2022

KidSTART is an upstream programme to help children aged 0 to 6 years from low-income families to have a good start in life by empowering families to build strong foundations for their children and foster positive child development outcomes. KidSTART, provides support for child development, coordinate and strengthen holistic services for families where needed, and monitor the developmental progress of children from birth onwards. Introduced as a pilot programme in 2016, KidSTART has since reached out to more than 1,000 children.

As the Creative Lead of the project, I played a key role in conceptualising and crafting visual representations for KidSTART's social media presence. This involved designing campaign key art, creating engaging social media content, and developing digital advertisements. Additionally, I led various branding and creative initiatives for KidSTART, including establishing brand identity, designing corporate name cards, and producing an 80-page annual report.