Ginger and Bear — Designs by Macabelle

📁 Ginger and Bear

Client: Ginger and Bear

Work: Art Direction, Graphic Design, Social Media, Digital Campaigns

Year: 2026

Ginger and Bear is a speciality e-commerce store born out of a love for dogs and cats, offering stylish, high-quality products for four-legged friends and their humans. Every product is carefully curated based on what the founders would use and recommend themselves, appealing to like-minded pet lovers.

I built and managed Ginger and Bear’s social media presence, creating playful and engaging content to grow the community and shape the brand personality. This included producing short-form videos, visuals, reels, and captions, as well as planning and curating the content calendar to maintain consistent storytelling. Worked closely with the brand owner to craft campaigns that resonate with pet lovers while supporting audience growth and engagement across platforms.