Gillman Barracks — Macabelle Chan | Art Director + Designer

📁 Gillman Barracks

Client: Gillman Barracks, National Arts Council

Work: Art Direction, Graphic Design, Social Media Design

Year: 2022

Gillman Barracks is a contemporary arts cluster in Singapore, home to international galleries, restaurants, and the NTU Centre for Contemporary Art, all housed in conserved colonial barracks. Jointly developed by the Singapore Economic Development Board, JTC Corporation, and the National Arts Council (NAC), the 6.4-hectare site near Alexandra Road showcases exhibitions from renowned Southeast Asian and international artists, including Alfredo and Isabel Aquilizan, Heman Chong, Ai Weiwei, Yayoi Kusama, Yoshitomo Nara, and Sebastião Salgado.

As part of NAC's social media, I designed a series of themed posts to introduce the monthly lineup at Gillman Barracks. Inspired by the artwork descriptor panels – one you'd typically find in galleries, the posts aim to mirror the experience of walking through an exhibition while browsing on your phone, bringing the essence of a physical gallery into the digital space to create a more engaging experience for online audiences.