Freedom Gym — Macabelle Chan | Art Director + Designer

📁 Freedom Gym

Client: Freedom Gym Singapore

Work: Art Direction, Branding, Spatial Design

Year: 2024

Freedom Gym Singapore is led by Alex Liu Chang, an experienced personal trainer who has guided numerous clients in achieving their fitness goals while fostering transformative, positive changes in their lives. Together with James Koh Jiuh Wey, the two founders aim to create a community where individuals can train in an environment that prioritises excellence and personal growth.

In collaboration with another designer, we crafted a revitalised visual identity for Freedom Gym, with the aim of positioning it as a prestigious and elite training destination. The new look, which includes the revamping of the entrance decal, OOH overhead banner, and glass door decal, was designed to attract a discerning clientele by emphasising the gym's exclusive, high-quality environment. This refreshed visual identity not only reflects the gym's commitment to excellence but also enhances its appeal to those seeking a premium fitness experience.