macabelle.com®

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📁 Faithfully, Theo

Client: Faithfully, Theo

Work: Branding, Art Direction, Print Design

Year: 2021

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Faithfully, Theo is a passion project I started together with a like-minded pair. We believe that style should not be defined by its price and only limited to luxury. In Faithfully, Theo, we are committed to curating an array of collections that anyone can wear without being burdened. Carefully handpicked, Faithfully, Theo brings in elegant, timeless pieces while staying kind to your wallet.

In line with the vision of the brand, Faithfully, Theo's visual identity serves to portray elegance, sophistication and timelessness. Ivory, sand and dark grey form the colour palette of the brand to fit its character. The serif typeface was also selected to represent the brand's classiness. Involved in brand identity establishment, art directing, photography and copywriting.