Chinese Singaporean Cultural Hub — Macabelle Chan

📁 Chinese Singaporean Cultural Hub

Client: Singapore Chinese Cultural Centre, Singapore Chinese Orchestra

Work: Art Direction, Print Design, Spatial Design

Year: 2023

The Singapore Chinese Cultural Centre (SCCC) collaborates with arts and cultural groups and community partners to promote and develop local Chinese culture. Through engaging and accessible content, SCCC hopes to nurture greater appreciation of our multi-cultural identity and a stronger sense of belonging. Singapore Chinese Orchestra (SCO) is Singapore's only professional Chinese orchestra. Inaugurated in 1997, the 85-musician orchestra took on the twin role of preserving traditional arts and culture and establishing new frontiers through the incorporation of Nanyang music elements in its repertoire.

As part of a joint commission by SCCC and SCO to raise awareness of a Chinese Singaporean Cultural Hub, Tate Anzur was engaged to create displays within Shenton Way MRT station. As the Art Director and Creative Lead of the project, I led the conceptualisation and saw through the design of an interactive display inviting commuters on a journey to discover Singaporean Chinese culture. Taking reference from the traditional game Aeroplane Chess (飞行棋), these engaging displays offer a glimpse into the vibrant culture of Singapore’s financial district, bringing smiles and fun to commuters.