Bill Martin & Wayne Co — Macabelle Chan

📁 Bill Martin & Wayne Co

Client: Bill Martin & Wayne Co

Work: Branding, Art Direction, Packaging Design

Year: 2024

Bill Martin & Wayne Co is a hard seltzer brand that aims to be a true lifestyle drink, for any time of the day on any occasion – be it in happy or sad times, for the times when you don’t really feel like drinking, or even when you are watching your diet!

I was engaged as a Brand Designer to help create an identity for Bill Martin & Wayne Co. My involvement includes the development of the brand's logo, the colour story and the packaging label of the beverages. The visual identity aims to bring out the modern and sophisticated personality of Bill Martin & Wayne Co, setting them apart from their competitors.