bellybloated.co — Macabelle Chan | Art Director + Designer

📁 bellybloated.co

Client: bellybloated.co

Work: Art Direction, Branding, Graphic Design, Packaging Design

Year: 2017

bellybloated.co is an online store I started in 2017. Inspired to bring wearable, affordable and accessible everyday wear to people who shares the same fondness in my style, I created this humble business.

Being a personal business, I had the luxury to brand bellybloated.co exactly how I want it to be. Set on creating a fun and approachable apparel brand, bellybloated's visual identity serves to communicate its fun, young and cheeky character. The use of yellow as the primary colour is set out to bring out this personality.